The Buyer Said ‘We’re Out’. Good. That’s the Point.

When a buyer says “We’re out” because they can’t view straight away… that’s not a problem. That’s the filter doing its job.

If you’re selling your home, you want people to walk away.

Here’s why...

Russ asked: “A house came on Rightmove. I rang to view. ‘Doing an open day in 2 weeks. You can’t view or offer before.’ So I said, ‘Ok, we’re out!’ What’s with the stupid games for buyers?”

Let me answer that bluntly.

It’s not a game. It’s a filter.

If you were the seller, you’d want that buyer to walk. Why? Because someone who throws their toys out of the pram before they’ve even seen the house is a nightmare waiting to happen.

This isn’t about being ‘exclusive’ or ‘clever marketing’. It’s about protecting the deal from the start.

That attitude—“If I can’t have it my way, I’m out”—doesn’t disappear after an offer. It gets worse. It shows up in the survey. In the renegotiation. In the 11th hour phone call where they suddenly want £10,000 off because “their nan didn’t like the hallway”.

You don’t want those people in your sale.

The truth is, most estate agents wouldn’t know how to run a proper open day if their lives depended on it. They’re not filtering. They’re not building competition. They’re not creating urgency. They’re just listing and waiting.

But when you do it right—when you actually treat your home sale like a launch, not a listing—you invite everyone to the big event. One day. Maximum exposure. Real offers. Minimal drama.

And guess what?

People who can’t handle waiting 10 days to view…

Aren’t buying your house anyway.

Bottom line: If your agent knows what they’re doing, you won’t need 20 viewings spread over 3 weeks. You’ll need 6 serious ones on one day.

That’s how you drive the price up and the stress down.

Don’t fall for the myth that every buyer is a good buyer.

Sometimes “We’re out” is the best phrase you’ll hear all week.

Read more